Podcast: The Science Of Green-Lighting Movies
(The Town With Matt Belloni)

Hollywood Is Hiding Its Musicals
(The Ringer)

Will Hollywood Try To Make Barbenheimer Happen Again?
(The Ringer)

The Golden Age Of The Aging Actor
(The Ringer)

Has Rotten Tomatoes Ever Truly Mattered?
(The Ringer)

Box Office Trackers Can’t Crack the MCU Code
(The Ringer)

Podcast: The Guy Who Predicts Whether A Movie Will Bomb, Months Before It’s Made

How To Avoid A Box Office Disaster
(The Ringer)

A Movie Summer Of Few Sure Things
(Wall Street Journal)

Data Goes To The Movies
(New York Times- T Brand Studio)

Can Marketing Help Netflix Win An Oscar?
(American Marketing Association)

‘Steve Jobs’ Bombs: What Went Wrong With The Apple Drama

Cine: El Modelo Matemático Que Predice Los Taquillazos Antes De Que Se Rueden
(El Confidencial)

‘Star Wars: The Force Awakens,’ Final ‘Hunger Games’ Most Anticipated Fall Releases Ever (Survey)

Hollywood Tracks Social Media Chatter To Target Hit Films
(New York Times)

Seth Rogen, Denzel Washington, Michael Keaton Should Attract Fall Auds, Survey Finds

’If I Stay’, ’Sin City 2’ And The Trouble With Tracking

Film Execs Talk Shifting The Focus To TV

Predicting Hits: Next-Gen Audience Tracking
(Stylus Report)

’47 Ronin’ Tanks At Japanese Box Office; Is U.S. Doom Next?

Moneyball For Movies: Screenwriters Use Market Research
(Creative Screenwriting Magazine)

Summer 2013 Hits/Misses
 (Variety Print)

Why Studios Must End Their Mega-Budget Obsession

R.I.P.D. Looks DOA At The Box Office
 (Los Angeles Times)