• Determine easily before production which movies are likely to do well, and which movies to avoid as box office bombs.
  • Ability to accurately test and model how much a particular actor/director is actually adding to any specific project, as compared to other talent.
  • Track engagement among moviegoers prior to opening, for better actionable marketing choices.
  • See which films will likely be viewed on digital platforms, as well as cannibalization threats among methods of viewership for each specific film.
  • Calculate more accurately how much money exactly to invest into any given film.
  • Devise smarter, more advantageous contract structures with talent as well as co-investment profit participants.
  • Better ability to hedge risk of box office performance with private partners.