The company tests the strength of media consumers’ personal connections to movie concepts. Research is conducted with over 1300 respondents, in direct representative proportions to the actual movie-going population based upon several demographics including gender, age, ethnicity, and propensity to see films. Consumer Engagement for a film is compiled into one metric, which is then scored on a 0-1000 scale. Films scoring the highest have commensurately greater levels of audience engagement, and are significantly more likely to perform better at the box office, as well as in ancillary home markets.