The Consumer Engagement metric by itself has shown to have the highest correlation to box office grosses when compared to any other single component factor tested including overall quality, production budget, film rating, number of screens, and film genre, among many others tested. What this means is the Consumer Engagement metric is a more significant and direct indicator of a film’s opening weekend box office than any other tested measure.


Testing on almost 500 recent movies using cross-tabbed demographic breakdowns was able to determine, among many others, that films such as “John Carter”, “Battleship”, “R.I.P.D.” and “47 Ronin” would be notable domestic bombs, six months before release of any of these films. As well, the Consumer Engagement metric was able to determine early on that films such as “The Help”, “Chronicle”, “Zero Dark Thirty” and “The Heat” would be outsize hits.